I’m Deborah, I’m 54 (soon 55), and I’m slightly obsessed with being strong!

Several years ago, aged 49, after decades as a runner, triathlete & self-confessed endurance junkie, I found myself….well….BORED.

With a bit of trepidation, I tried a relatively new thing (at the time) called Crossfit, and an obsession was born. I had never done a lot of lifting beyond a few attempts at gym girl stuff in my 20s, so this barbell-gymnastics stuff was intimidating, but at the same time, I felt REBORN, and excited for the challenge of learning new skills.

The real magic, however, came when I realised I felt physically stronger & healthier than I had ever felt in my life, and my body was changing too. I wasn’t sure I would get stronger in my 50s, but here I am, deadlifting 250+lbs, doing cleans & snatches, hitting PRs regularly. I even learned how to do handstand push ups & butterfly pull ups age 53!

For the first time in my life, I felt empowered and proud of my body, instead of disappointed and ashamed. Getting strong & a new, healthier relationship with food has given me permission to stand tall & the confidence to take up space.

Throughout this journey, I have researched (and continue to explore) the positive effects of nutrition & strength training on age-related physical & cognitive decline, and gained a certification in Sports Nutrition, as well as a CrossFit level 1 trainer certification.

After almost 30 years as a marketing strategist, and then a performance & executive coach, I have found my new purpose as a Healthy Habits Coach for Midlife.

My goal is to teach women & men how to successfully navigate nutrition (macros), fitness & strength work in their 40s, 50s & beyond, and to help them build those healthy habits for a longer, happier & more functional life.